One Simple Blog Tactic That Improves Search Rankings

One Simple Blog Tactic That Improves Search Rankings

Here’s the deal: If your organization has a blog that’s regularly updated, and the blog is positioning your company, brand or destination as an industry expert, you’re already a step ahead of a lot of the competition. Blogging increases Web traffic by 55 percent...
How Our Favorite Algorithms Are Changing

How Our Favorite Algorithms Are Changing

If you work in the world of digital marketing, you know how important the omnipresent Google algorithm is. PageRank is the algorithm used by Google Search to rank websites in its search engine results. How your website fares in the PageRank algorithm is important...