by Libby Hoppe | Apr 2, 2016 | SEO
Here’s the deal: If your organization has a blog that’s regularly updated, and the blog is positioning your company, brand or destination as an industry expert, you’re already a step ahead of a lot of the competition. Blogging increases Web traffic by 55 percent...
by Libby Hoppe | Feb 20, 2016 | SEO
If you work in the world of digital marketing, you know how important the omnipresent Google algorithm is. PageRank is the algorithm used by Google Search to rank websites in its search engine results. How your website fares in the PageRank algorithm is important...
by Libby Hoppe | Jan 23, 2016 | Content
It’s no secret that content has fast become a new focal point in overall brand marketing efforts. Its meteoric rise has been well documented with various facts and figures: 78 percent of CMOs think rich content is the future, according to Hanley Wood, and a Content...
by Libby Hoppe | Sep 26, 2015 | Digital Marketing
The buzzword of the moment? Disruptive marketing. One of the most popular new business terms in leadership circles right now, it’s an innovative and unpredictable approach to customer outreach. Disruptive marketing is a disturbance. Done correctly, it’s a good thing....
by Libby Hoppe | May 19, 2015 | Content
Smart marketers are taking a tool from the editor’s toolkit and using it to help with their content marketing efforts. An editorial calendar is an essential component to building a content marketing strategy. Before building a calendar, you should know what kind of...
