by Libby Hoppe | Jan 23, 2016 | Content
It’s no secret that content has fast become a new focal point in overall brand marketing efforts. Its meteoric rise has been well documented with various facts and figures: 78 percent of CMOs think rich content is the future, according to Hanley Wood, and a Content...
by Libby Hoppe | May 19, 2015 | Content
Smart marketers are taking a tool from the editor’s toolkit and using it to help with their content marketing efforts. An editorial calendar is an essential component to building a content marketing strategy. Before building a calendar, you should know what kind of...
